AOC unveil Australian Olympic Team formal uniform for Beijing Winter Olympics

Sportscraft, Volley and the AOC today revealed the Australian Winter Olympic Team formal uniform for Beijing 2022, celebrating one month until the Games begin on 4 February.
 
Mogul skiers including World Championship silver medallist Jakara Anthony, triple Olympian Britt Cox and World Cup medallist Brodie Summers took time between the World Cup competition schedule to unveil the formal uniforms in Alpe d’Huez, France.

The formal uniforms to be worn at team and Olympic functions both during and after Games, reflect the athlete brief to be classic, simple and fresh.
 
Designs for the Opening Ceremony, delegation and competition uniforms provided by Karbon and winter essentials including boots, gloves and accessories provided by XTM, will be revealed in the coming weeks.
 
Beijing 2022 marks the ninth time Sportscraft has designed and supplied the official Australian Olympic Team formal uniform, continuing their incredible support of Australian Olympians that stretches back to Atlanta 1996.
 
The highlight piece of the uniform is the longline wool blend coat in deep navy that is lined with the names of all 265 Australian Winter Olympians, from our first Winter competitor Kenneth Kennedy in 1936 to Olympic champions like Alisa Camplin, Torah Bright and Steven Bradbury.
 
The rest of the uniform features a tapered chino pant in an emerald hue along with a grey marle crew neck knit for the male athletes or a turtle neck knit for the female athletes. The look is accessorised with the official wool scarf, neck tie and belt, meaning that the Australian team look the part at any official outings. 

 
Volley complete the uniform with a limited edition version of the Overgrip boot, with an embossed Australian Olympic Team logo and iconic herringbone patterned sole.
 
Chef de Mission of the Australian Olympic Team for Beijing Geoff Lipshut says unveiling these uniforms is a fantastic way to celebrate one month until the Olympic cauldron is lit in Beijing.
 
“I’m thrilled to see the formal uniforms revealed to mark today’s one month to go milestone, and I know our winter athletes will treasure the opportunity to wear this uniform,” Mr Lipshut said.
 
“Donning an Olympic uniform is an unforgettable moment for any Australian athlete, and to know you’ve got every Winter Olympian who has come before you, on your back, is a special touch.”
 
“Thank you to Sportscraft and Volley for your continued support of our Olympians, you have designed a world class formal uniform for our athletes that I know they will wear with pride.
 
“This is the beginning of a very exciting month, with the launch of the Opening Ceremony, delegation and competition uniform produced by Karbon, gloves, boots and accessories from XTM, and athlete selections throughout January, as we build towards the Opening Ceremony on 4 February.
 
Elisha Hopkinson, Managing Director of Brand at Sportscraft was delighted to continue Sportscraft’s longtime support for Australian Olympians.
 
“Sportscraft being the official team uniform supplier to the Australian Winter Olympians is incredibly important to our brand,” said Ms Hopkinson. “As one of Australia’s longest standing fashion and retail businesses, we take outfitting our athletes seriously – making well-crafted wardrobe essentials that are made to live in has been our DNA since 1914.”
 
“So, while we wanted the uniform to be modern and stylish in look, it also had to be relaxed and approachable in design and feeling. The uniform had to feel like an extension of our brand ethos by delivering a premium quality contemporary look for the quintessential Australian athlete”.
 
With challenges of Australian travel and athletes’ extensive qualification and competition schedule making an in-person event in Australia impossible, the mogul skiers revelled in showing off the uniform in their natural winter environment after the December World Cup event in Alpe d’Huez.
 
Fresh off winning double gold in the singles and doubles moguls, 23-year-old Jakara Anthony said unveiling the Sportscraft and Volley formal uniform makes Beijing 2022 feel even closer.
 
“Sportscraft and Volley have done an incredible job with the formal wear,” Anthony said. “Putting it on makes you realise everything’s about to become a reality, the honour of being able ot represent Australia.
 
“There’s a lot of pride in putting it on and seeing the emblem of the Australian Olympic Team. It’s a surreal feeling, it makes you so proud and keen to represent the country.
 
“The kit looks great, I can’t wait to get to wear it at the Games.”
 
Already a triple Olympian, Britt Cox said it never gets less meaningful to wear the official Australian Olympic formal uniform.
 
“It feels so special to put this uniform on today,” Cox said. “The overwhelming emotion I have is motivation – it’s given me an extra boost of motivation and excitement for my next couple of weeks for what I hope will be my fourth games.
 
“I love the feel of the uniform, Sportscraft and Volley have done a great job on the cut and the style, the quality of the fabric feels lovely on. I love the high turtle neck jumper, it has an alpine vibe and it’s really appropriate for the Winter Games. I’m really excited and happy with the job they’ve done.
 
“We have a fantastic community within winter sports in Australia and fantastic up and coming athletes. It’s hard to believe this will be my fourth Games. They’ve all been so different, but I’m just looking forward to fighting, giving my absolute best and hoping we can make Australia proud.”
 
Volley Australia Marketing Manager Jordan Boak was excited to support Australian Winter Olympians.
 
"Born from an Aussie tennis player back in 1939, Volley is no stranger to backing Australian sport. As a brand, we couldn't be prouder to once again provide our athletes with their official Olympic footwear."
 
"Following the success of the 2020 Summer Olympic sneakers, we knew we had to create something special for our athletes in Beijing. This time we've created a limited edition version of our Overgrip boot complete with an embossed Australian Olympics logo.
 
"We've also created a winter perfect sheepskin boot. Perfect for the athletes in their downtime! Accompanying the boots are our limited edition Olympic socks, complete with the boxing kangaroo down the side."